PROJECTS
Projects
Throughout my studies, I’ve had the opportunity to work on a variety of exciting projects for real companies, each with its own unique challenges. These experiences gave me a deeper understanding of real-world marketing while pushing me to develop creative solutions and strategic thinking. From helping businesses expand internationally to creating tailored marketing strategies for startups, I gained hands-on experience that shaped my professional skills and mindset. Below, you’ll find a snapshot of some of these key projects, showing the objectives we tackled, our approach, and the outcomes that made a lasting impact on both the companies and my personal growth.
Paula’s Choice Expansion Strategy
Hanze UAS
Objective - Provide strategic advice for Paula’s Choice to expand its skincare brand internationally, with a focus on Asia.
Our Approach - My group and I conducted in-depth primary and secondary research to evaluate potential markets. We analyzed Indonesia’s skincare industry, competitors, and consumer preferences, culminating in detailed recommendations for market entry strategies.
Outcome - Our hard work and dedication earned us the privilege of presenting our findings directly at Paula’s Choice headquarters in Amersfoort. This project taught me essential skills in market research, teamwork, and the challenges of global expansion.
HEMA Omnichannel Content Strategy
Hanze UAS
Objective - Develop an effective omnichannel strategy for HEMA to enhance customer engagement.
Our Approach - We selected geofencing as a key strategy after conducting customer interviews and analyzing competitors like H&M and TK Maxx. Primary and secondary research guided our recommendations.
Outcome - We showed our proposed touchpoints during an open presentation. This project sharpened my communication, research, and presentation skills, as well as my understanding of omnichannel marketing strategies.
BOZU Beverages B.V.: Entering the German Alcohol Market
Hanze UAS
Objective - Assess the feasibility and profitability of market entry into Germany.
Our Approach - We performed market research, analyzed consumer behavior and legal considerations, and examined distribution channels within the alcoholic beverage industry.
Outcome - Supermarkets were identified as dominant sales channels, with online purchases incentivized by discounts. We recommended leveraging health-focused trends and implementing an ambassador program to raise brand awareness. This project strengthened my ability to conduct consumer behavior analysis and navigate cultural and legal market differences.
The Collectives Amsterdam: MarCom Strategy for Expansion
Hanze UAS
Objective - Develop a comprehensive marketing communication strategy to support growth in the Netherlands.
Our Approach - We analyzed target market segments, messaging strategies, and identified communication opportunities.
Outcome - We delivered actionable recommendations tailored to expand the company's reach and improve engagement with its target audience. I developed skills in creating effective communication plans and learned how to tailor messaging to different target audiences.
Hadji Nikoli Inn Digital Marketing Analysis
Hogeschool Rotterdam
Objective - Analyze and improve the digital marketing performance of Hadji Nikoli Inn as part of my minor in Digital Marketing.
Our Approach - We conducted extensive primary and secondary research, developed strategic recommendations, and provided actionable solutions, including examples of content, suggestions for redesigning the website, email strategies, and content strategies.
Outcome - As the group leader, I managed task division, ensured smooth communication, and guided the team toward delivering valuable recommendations. This project allowed me to demonstrate leadership, creativity, and strategic thinking skills.
